Embrace the SMARTER WAY TO WORK.

evolve with AI transformation or risk falling behind.

  • 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI.

    Sam Altman, OpenAI CEO

  • About 75 percent of the value that generative AI use cases could deliver falls across four areas: Customer operations, marketing and sales, software engineering, and R&D.

    Generative AI and the Future of Work in America, McKinsey 2023 Report

  • A new report from Forrester, Agency AI-Powered Workforce Forecast, 2030 (US), reveals that, by 2030, US advertising agencies and related services companies will lose 32,000 jobs to automation — 7.5% of the total agency workforce

    Forrester Reearch

Leadership Briefings

New to AI? No problem. Dive into the rapidly evolving AI landscape with our insightful briefings. Understand the latest AI developments and their impact on your company. Join our monthly or quarterly in-person or virtual sessions to ask questions and engage in meaningful dialogues that prepare you to lead with confidence.

  • For leaders needing a quick AI update, our monthly briefings combine industry analysis and AI 101 education. Each session covers the latest trends, tools, and technologies, offering practical insights to help you stay current and make informed decisions.

  • Our quarterly briefings help leaders prepare for reporting on industry trends to their teams. These sessions provide in-depth analysis of key AI advancements and their impact on your business, equipping you to communicate AI opportunities and challenges to stakeholders confidently.

Foundation Setting

Build a strong foundation for your AI journey. We’ll help you create essential documents and plans for a successful AI transition. Develop an AI policy for your team, assess the impact of generative AI on your organization, and craft compelling business cases for AI investment.

  • Developing a robust AI policy is crucial for your AI strategy. We help you create guidelines that govern AI use within your organization, addressing ethical considerations, data privacy, and regulatory compliance. This ensures your AI initiatives are responsible and sustainable, building trust and transparency across your team.

  • Defining AI principles and a clear vision aligns your AI initiatives with your organizational goals. We work with your leadership to establish core principles like fairness and accountability. Together, we create a vision for how AI will drive innovation and growth, serving as an inspiring roadmap for your team.

  • Our impact assessment evaluates how generative AI can affect your business operations and customer interactions. We identify opportunities for efficiency, cost savings, and growth, as well as potential challenges. This assessment helps you prioritize AI initiatives that offer the greatest ROI, providing a foundation for strategic planning.

First Steps

Establish an AI council to lead your AI transformation. We’ll guide you in developing AI principles and a vision for your organization, identifying pilot programs, and creating a comprehensive AI roadmap. Start your journey with confidence and clear direction.

  • Forming an AI council is a critical step in your AI journey. This team will consist of key stakeholders and AI enthusiasts within your organization who will champion AI initiatives. We assist in selecting the right members and provide training to ensure they have the necessary knowledge and skills. The council will drive AI strategy, oversee implementation, and foster a culture of innovation, ensuring your AI transformation is well-supported and aligned with organizational goals.

  • A clear and strategic AI roadmap is essential for a successful transformation. We collaborate with your AI council to develop a detailed plan that outlines the stages of your AI journey. This roadmap includes timelines, key milestones, and measurable objectives, providing a clear path forward. It ensures that all stakeholders are aligned and that the AI initiatives are integrated smoothly into your existing operations, minimizing disruption and maximizing impact.

  • Identifying and launching pilot programs are vital to demonstrate AI’s potential within your organization. We help you select pilot projects that align with your strategic goals and offer significant value. These pilot programs allow you to test AI applications in real-world scenarios, gather valuable data, and refine your approach before full-scale implementation. Our support includes designing, monitoring, and analyzing pilot programs to ensure they deliver actionable insights and successful outcomes.

Scale Up

You’re on your way to a smarter way of working! We’ll support your AI council in staying on track with the roadmap and scaling AI efforts across your organization. Customize learning and development programs to prepare your team for technological advancements. Overcome fear of change with our change management support, ensuring successful adoption and maximizing your investment. Leverage our custom-developed GPTs to upskill your team quickly.

  • We help you identify the best AI technologies to partner with, ensuring they align with your business needs and infrastructure. Our team evaluates potential AI solutions, providing recommendations that maximize efficiency and innovation while minimizing disruption.

  • Our tailored training sessions, workshops, and e-learning modules equip your employees with essential AI skills and knowledge. Engaging and interactive programs ensure your workforce remains proficient and confident in using AI technologies.

  • Our change management support fosters trust and addresses resistance to AI adoption. We provide strategies and tools for smooth transitions, involving your team in the process to ensure high adoption rates and sustained enthusiasm.

Custom Built GPTs

very organization is unique. We’ll create custom GPTs tailored to your specific processes and workflows, ensuring you get the most out of AI technology. Our custom GPTs are designed to integrate seamlessly with your operations, enhancing productivity and fostering innovation. Here are two key offerings tailored to strategists and designers:

  • Our pre-made GPTs for strategists enhance your planning and analysis:

    • Business Model Canvas

    • Competitor Analysis

    • Trend Analysis:

    • Jobs to Be Done Mapping

  • Our pre-made GPTs for designers elevate your creative processes:

    • Brand Strategy Analysis

    • Competitive Brand Analysis

    • Creative Director Co-Pilot

    • Customer Panel Builder

  • A major consulting firm approached us with a challenge to create a package of offerings that spanned their internal divisions.

  • clients often second-guessed creative work based on personal perspectives. The agency wanted a better way to test creative but couldn't afford the tools available

  • the Creative Director was overwhelmed with reviewing, guiding, and approving each asset delivered by the creative team. This bottleneck led to project delays, rushed work, and burnout.

Let’s modernize your approach to how you work creatively.

Our Process

Learning is Key to Understanding

Empower your team with knowledge about AI and its future. Understanding is the first step to evolution. We offer comprehensive training sessions, workshops, and resources that demystify AI. Our goal is to build a solid foundation of AI literacy across your organization, ensuring everyone from leadership to frontline employees grasps the potential and limitations of AI technology. By fostering a culture of learning, we help your team stay ahead in a rapidly changing landscape, ready to harness AI for innovative solutions.

Evolution for the Team and the Business

Align AI adoption with business objectives. We ensure a solid business case for every step in your AI journey. Our experts work closely with your team to identify key areas where AI can drive value, streamline processes, and boost productivity. We help you develop strategic plans that integrate AI seamlessly into your operations, ensuring that each implementation supports your overarching goals. From initial pilot projects to full-scale deployment, we provide the roadmap and support necessary for a successful AI transformation.

Managing the Change

Build trust and overcome fears around AI adoption. We help you navigate workforce concerns to achieve successful adoption and enhanced productivity. Change can be daunting, but with our tailored change management programs, we address common anxieties and misconceptions about AI. Through transparent communication, hands-on training, and ongoing support, we foster an environment where AI is seen as a valuable collaborator, not a threat. Our approach ensures that your team is not only prepared but also excited about the new opportunities AI brings.

Find your opportunity

Click here to try a GPT that will help you unlock the many ways you can start thinking about incorporating GenAi into your company.

Ready to evolve?

Contact us today to start your AI transformation journey